Off-Page SEO Checklist for 2025

The SEO community agrees that there are off-page SEO ranking criteria that accurately mirror Google’s ranking factors. Another approach that can help you influence those ranking factors favorably is using off-page SEO techniques. Digital press releases (PR) are a popular link-building tactic among SEO activities since they offer a rapid and effective approach to getting high-quality authority links. Compared to a standard blog article, infographics generate more than 37% more backlinks.

Examine your competitors’ links

Yes, you display a professional conduct by writing not only on your personal blog but contributing to others too. There are brands who like to flirt with knowledge coming from other professionals in the field, although that happens quite seldom. And that’s one of those times when you have to choose your men wisely. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site.

A website SEO checker is a tool that analyzes your site’s SEO performance and provides actionable insights. Follow the recommendations provided by the SEO website check tool to improve your site’s performance. With a website SEO checker, you can perform a full audit of your website, analyzing everything from meta tags to page speed.

Off-Page SEO Techniques That Work

It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in a complementary fashion. As a rule of thumb, we aim to acquire backlinks from sites with higher DA scores than that of the client’s site.

• Guest blogging on authoritative websites not only earns valuable backlinks but also demonstrates your expertise and experience in the field.
• They’re likely to help when you want a product review, event promotion, social media share, or backlink.
• Correct and fast operation of a website has a fundamental impact on the site’s ranking.
• Below, we’ll cover various techniques to optimize your site for on-page factors.

When reputable SEO Anomaly sources share your content, it can lead to backlinks. Backlinks from other authoritative websites boost your site’s authority even more. Off-page SEO can increase your domain authority over time and improve your rankings in SERPs. This is because search engines will improve a site’s rankings when they see that it’s popular and authoritative.

Imagine that you have a page that Google THINKS is about a specific keyword. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. So if you’re using stock photos that a thousand other sites use, consider creating custom images. Shai Aharony tested the effect that stock images had on Google rankings.