Google Ranking Factors for 2025 The 10 Most Important

But if you want to get the most out of internal links, I recommend implementing these tips. Considering that Google’s index is now mobile-first, you definitely want to make sure that your site is easy to use on mobile devices. Either way, here are a few ways you can improve your site’s loading speed. Your first step is to benchmark your site’s current SEO Anomaly loading speed. That way, you know where you’re at before you start making changes.

• But it’s a lot of guidelines where we kind of draw out what we think makes sense for quality raters to review with regards to the content.
• This is another one of the top Google ranking factors because it directly helps you rank higher on SERP.
• RankBrain is a machine learning and artificial intelligence (AI) system Google uses to process search results.
• Review management software such as BrightLocal’s Reputation Manager can automate review monitoring to ensure you never miss important feedback, and help you grow the quantity of reviews.
• By employing the strategies outlined above, you can enhance your site’s authority, improve its search engine ranking, and drive targeted traffic to your website.

Indexing: How search engines store content

Semrush’s Local Map Rank Tracker  lets you create clear reports on your local rankings progress so you can be certain all your hard local SEO work isn’t in vain. Map Rank Tracker enables you to create campaigns that monitor a certain city or region area for your target keywords. Search engines are like librarians, with search engines curating, organizing, and serving the Internet’s content library to billions of users worldwide.

For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords. Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Anchor texts that include your brand a very strong signal to Google. If the user returns to the search results quickly this is a strong negative signal. The Google Penguin penalty tends to focus on your backlink profile.

Internal Linking

You’ll get a checklist for keyword optimizations and actionable insights for where to use it. This tool has a user-friendly interface similar to Microsoft Word, Google Docs, or Apple Pages. You can type directly in the platform to get real-time feedback regarding your keyword usage and recommendations for additional, related keywords. You could optimize your content accordingly to ensure your website appears in search results when users enter these queries.

Information architecture is the practice of organizing and labeling content on a website to improve efficiency and findability for users. The best information architecture is intuitive, meaning that users shouldn’t have to think very hard to flow through your website or to find something. People with bad intentions (e.g., e-mail address scrapers) build bots that don’t follow this protocol. In fact, some bad actors use robots.txt files to find where you’ve located your private content. It’s better to NoIndex these pages and gate them behind a login form rather than place them in your robots.txt file. As part of your on-page SEO process, you should check your site’s responsiveness using a tool like Google Lighthouse.

I also made sure to give the strategy a name to make it easy to remember. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video). If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”.

Core web vitals are how they measure the user experience your website provides. Google recently introduced mobile first indexing and have a mobile friendly testing tool and a mobile pagespeed testing tool. The number of pages a site has is not a ranking signal on it’s own. They ruin the user experience and they will impact your SEO negatively.