How to Rank Higher on Google: 15 Easy Steps to Follow in 2024

These tools ensure you’ve used the right language to give Google crawlers your content’s context. By researching and choosing keywords with intent-specific words, you increase your chances of popping up on a search. Once you have your keywords in place, create content that matches this search intent. It is important to remember that a visitor to your website could have any of four search intents.

To check your keyword rankings, go to Semrush’s Organic Research tool. The higher your keyword ranking position, the more likely users are to see and click your results. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again. It might be tempting to check your Google Maps ranking by searching for your business on the platform yourself. Checking your own Google Maps ranking can be difficult because the results vary based on who’s performing the search result, their location, and other personalized factors.

…then “pogosticks” back to the search results to find something that actually helps them. It is crucial to update your Google My Business profile regularly to ensure the information remains accurate and current, which enhances visibility and maintains customer trust. Avoiding common mistakes like ignoring local SEO and ensuring consistent information across all platforms is vital for maintaining a strong online presence. Engaging with customer feedback, both positive and negative, is essential for building a strong online reputation and fostering customer loyalty.

When optimizing a page or post, don’t forget about synonyms even though you might have a single keyword or phrase in mind. When people are looking for something they don’t just use one word. If they’re searching for toasters, for example, they’re probably also typing words like “appliance”, “stainless steel”, or “kitchen”.

How to Find Profitable Keywords with $300k Sales Potential

The topics you discovered using the Topic Research tool are not only a great source of inspiration, but also a powerful asset for your SEO efforts. This can help you understand what type of content performs well in your niche. Go to the Link Building Tool and enter the domain of your website (in this case, your fitness blog).

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That means whatever you can do to help Google deliver that experience will improve your rank. The Top 10 SEO ranking factors include both technical SEO and quality content that is written in SEO Anomaly a certain way. You’ll be surprised to learn that simple tweaks in your website’s setup and the way you write your content can result in significant improvements in your Google ranking.

When evaluating the SEO performance of a website, most people look at the desktop version, forgetting that Google uses mobile-first indexing. Featured snippets appear on top of the organic results, get more traffic, and help the brand reputation. To avoid keyword cannibalization, we merged the pages and added a 301 redirect from the “SEO Fundamentals” page to our SEO Basics page. A great way to improve your SEO without publishing new content is to use Google Search Console to find pages with high impressions but low CTR.

• You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console.
• Therefore, businesses must regularly update their profiles and adjust their strategies based on performance data to stay competitive and visible in local search results.
• So, if you thought it’s as straightforward as deleting some sections of text, it’s not.

For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank.

Relevance refers to how well a business matches the search intent and keywords used by potential customers. Several key elements play a vital role in determining a business’s ranking within local search results. Encouraging positive customer reviews is another powerful strategy to improve your business’s visibility in local search results. Having accurate and complete business information on GMB boosts visibility in local search results, making it easier for potential customers to find you.