How to Perform a Complete SEO Audit in 14 Steps

Keep in mind that there may be some carry-over from the three assessments above — website performance, SEO, and conversion rate. The technical evaluation, however, addresses all three to maximize the user experience (UX). How is the website design working for visitors and customers?

To evaluate mobile performance, run tests using tools like PageSpeed Insights. These tools can help uncover layout issues, poor interactivity, and slow-loading assets on mobile devices. Pay close attention to whether responsive web design works correctly, meaning your site adapts to various screen sizes.

• When you create content, you want to ensure that your pages contain original content that is informative and relevant.
• The most important thing for Google is that its users find what they are looking for.
• Utilize an SEO analyzer to monitor and analyze all the backlinks you have found or built for your website.
• Morningscore is an intuitive SEO tool that simplifies website audits by identifying technical issues, broken links, and optimization opportunities.
• It examines the speed of your website, as well as identifies ways to improve your site’s speed.

As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority. In case you want to guide on claiming Semrush free trial, check this guide. Use the following link to try SEMrush Site Audit to find and fix your site issues today. To pull all this together, I decided to run a website audit on one of my favorite bloggers, Christina Galbato.

You probably don’t have time to optimize every page on your site. It is a paid tool, but you can run SEO Anomaly an audit of 500 URLs for free. We’ll discuss a few of these areas in more detail throughout this guide. But performing a site crawl is a quick way to assess lots of aspects at once.

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Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword. Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search. Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders.

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It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update. If it says anything other than “No issues detected,” read our Google penalties guide. To check for manual actions, go to the Manual actions report in Google Search Console.

Disavow toxic links immediately

To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and improving conversion rates.

A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.