9 SEO examples you can copy and learn from in 2025

Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. Page speed is how quickly the content on your website loads when someone visits a specific page on your website.

What’s more, very few users click on any result links lower than the second place. LinkedIn SEO, or Search Engine Optimization on LinkedIn, is the process of optimizing your LinkedIn profile and content for increased visibility. Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond. Thanks to the Traffic Analysis strategy you are going to build links for the important keywords. Any information (preferably useful or entertaining) for a potential customer is content. It can be blog posts, videos, images, snapchat stories, webinars etc.

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But it’s generally best to find keywords through keyword research tools. Basically, the page seems more relevant to search engines if the keyword seems to occur naturally. Today, I get a steady stream of organic traffic from people searching for that keyword that I created. If I had only optimized for “white hat SEO”, I wouldn’t have received any organic traffic until I hit the first page for my target keyword.

Google’s Updated Raters Guidelines Refines Concept Of Low Quality

If you’re looking for another great SEO tool, then you can also consider SEMRush. This product offers all of the same features as Ahrefs or Moz, plus like Ahrefs can help you with content marketing. The term cost per click or CPC is involved in paid advertising but it can give you some additional insight into whether a keyword is lucrative. In simple terms, it’s the amount an advertiser pays each time a Google user clicks on an ad. You can measure your domain authority, as well as your page authority.

• Ahrefs not only gives our team insights to improve rankings and beat ROI targets, Ahrefs makes it easy to evangelize SEO and get buy-in from our organization.
• If you’re trying to get links to this page, for example, you want to get links from landing pages or conversion-related sources.
• Here’s a simple SEO tip that will help you find sites to guest post on.
• If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site.
• As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO.

First off, long posts show Google that you’re providing in-depth information for searchers. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume. Link to at least 3 quality, relevant resources in every piece of content that you publish. Either way, you should come away with a set of keywords that make sense for your business.

Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO. Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. For example, a well-optimized blog SEO Anomaly post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results. Search Engine Marketing (SEM) is an umbrella term encompassing all strategies used to increase traffic and visibility in search engines. The most important SEO tasks involve creating helpful content that will make users happy, promoting your website to gain search engines’ trust, and offering a great user experience. SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website.

This will also require less ‘crawl budget’, or how many pages on your site that Google crawls within a given period. If possible, we recommended adding your main keyword within the opening. The reason is that Google crawls content from top to bottom, and if it finds your keyword quickly, it’s more likely to deem your article as relevant to that topic. Remember, as we mentioned before, Google is still a computer algorithm.

The type of content that you create will depend on the stage of the buyer’s journey that your target audience is in. The best content is that which applies to a user regardless of the phase of the funnel they’re in. This can include blogs, downloadable PDFs, ebooks, infographics, videos, newsletters, webinars, podcasts, etc. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. And this text content helped search engines understand what my infographic was all about.

Most people only focus on keywords but that’s not what you want to do. Instead of looking at what people are typing in, you should be trying to identify what they’re searching for. Higher search volume means more potential traffic to your website, but high volume keywords can often be more competitive as well as more broadly targeted. On the other side is page authority, which has to do with the authoritativeness of a single page on your site. Make a list of business partners, customers, or other trustworthy websites that allow you to write a testimonial and include a link to your website within that testimonial.

To help ensure your website appears at the top of search results, you must understand what criteria search engines use to evaluate and rank web pages. The indexed database acts as a library containing all the discovered pages, enabling search engines to retrieve relevant results quickly. SEO means optimizing your website to rank for keywords and phrases relevant to your business. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from. KWFinder helps you find low-competition keywords that match your topic.